As part of my advert i have created my own brand of product which is a chewing gum titled Avalanche chewing gum. I created the packaging on Adobe illustrator which i then printed to size and wrapped it around an Extras packet so that the product felt authentic when shown in my advert. I chose to make my logo bold and blue so that it matched with the ice cold feeling you get when having one of these chewing gums i also wanted the logo to stand out to audiences and is why i have the text 'Chewing gum' in a red colour which i believe catches peoples eyes due to it correlating well with the blue from the 'Avalanche' text. To also make my logo stand out i have added snow to the lettering using a paint brush on Adobe Illustrator which gives the logo a more original and new look.
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