The advert i will be analysing is a 'Marks and Spencer Food' advert which is trying show the quality of food they do in such as the ingredients to a chicken curry shown in this advert. The form of this advert is a realist narrative and a series due to the advert showing the food they sell and what goes in to making them, It is also a series because Marks and Spencer do several adverts in this format as they show the food that creates a certain recipe. The style of the advert is surreal due to the advert showing the food as art by using sped up footage of the food and colorful bright imagery of the food to make it look more appealing to audiences and make them want to go out and buy the food.
The codes and conventions used in this advert is they used close ups of the different types of food which put emphasis on how the food looks and would make the audience want to eat the food due to it possibly looking so good that it makes the audience hungry. The advert also has a lot of fast editing so that the shots of the food change nearly instantly to a different food so that the audience get a glimpse of all the different types of food to intise them in to get the food and eat it. The advert has music playing whilst the food is shown on screen to make the advert more entertaining and not just be visually appealing but makes people associate the up beat happy music with the food shown and make the food more interested and appealing to them. The music is also a melody from a well known pop song which is relevant among most people today due to it being in the charts and lots of people knowing what the song is, so when people hear that song anywhere they will automatically remember this advert. Other sounds that are used in this advert are the cutting of vegetables and water dripping onto the leaves, These diegetic sounds will make the food appealing as people may associate these sounds with good quality food and cooking as people may want to do. Graphics are also used in this advert such as the text which shows up on the screen which says 'Healthy chicken Keralan curry', This is used to tell the audience what is being advertised and that it is healthy which people are becoming more conscious about today so knowing that the food is healthy makes them want to go and buy it without it being unhealthy which is also a benefit for the audience. Towards the end there is also the M&S brand logo shown at the end to let audiences know where to buy this product.
The adverts unique selling point is that the advert shows the ingredients and shows how fresh and good quality they are which would appeal to the majority of people watching this advert it also says that the recipe is healthy so people who are trying to eat healthy can enjoy this as well as everyone else, also
curry's are known to be unhealthy so to have one that is not will appeal to many people.
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