The advert i will be analysing is MoneySuperMarket, This advert is trying to sell audiences car insurance. The form of this advert is a anti-realist advert due to the advert including unrealistic aspects such as the man driving an invisible car. The style of this advert is humorous as it tries to use comedy instead of being boring due to car insurance being a boring subject to audiences. An example of humor in this advert is from the beginning we see a white nerdy looking man driving and invisible car looking like he has become a gangster, and snoop dogs voice over says that he feels epic trying to make the audience want to feel like this man by saving money on their car insurance.
The codes and conventions used in this advert are special effects to make it look as though the man is sat in an invisible car which we see constantly throughout the advert to hook audiences into watching the advert and appeal to those who need car insurance, also towards the end we see the use of graphics which is the 'MoneySuperMarket' brand logo to make it noticeable to audience what the advert is trying to sell, next to this we see snoop dogs face which people will associate the brand with as his face is shown next to the logo. The Iconography shown within this advert are cars due to the advert trying to sell car insurance, The style is also humorous so the characterizations of the people in this advert is over the top such as the man in the invisible car and the people dancing, this is used to try and make the advert funny. There is also a tagline that is said in all of these adverts which is 'Your so money super market' This is used so that audiences remember the brand and associate it with MoneySuoerMarket. A recurring theme throughout these adverts is the main character that we focus on always says they feel epic which would make audiences want to feel the same as these characters when getting car insurance but also so that they associate and recognize the brand. The music used in this advert is upbeat and catchy so that audiences remember it and there is also facts about the brand that appear at the bottom of the screen to try and get people to use this and give them an idea of how successful and great the company is. The facts shown are how much customers have saved on their car insurance which will show new customers how much they could save.
Throughout the advert we see Snoop dog which is celebrity endorsement to try and entice people into using MoneySuperMarket to get car insurance due to audiences associating a celebrity with this company, so that when they see snoop dog they would remember that he was in this ad. Celebrity endorsement also makes the advert stand out over others who do not have a celebrity in them due to people remembering this advert and company more.
No comments:
Post a Comment